Market Analysis

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Market Analysis:

Industry Market

          Shown in the graph (Table 2) is the amount of players on average, per year that attends and participates in volleyball tournaments.  The actual market for the sport of volleyball was found in survey to be 24.1 million in 2001.  This is an enormous following of volleyball.  In fact, volleyball was ranked as second in the most played team sport (only following basketball).  Alone, 4.7 million people played volleyball for the first time in 2001 showing a growing sport in recent years.  Some trends have been noted.  For example, it has been shown that  volleyball merchandise sales increase with the average family household.  Meaning that if the average households family income is above average then more money is being spent toward volleyball merchandise.

         

Local Market

Local analysis is based on the need for well-run tournaments and above average competition.  The state of Florida has a big following of sand volleyball due to the many miles of coastline, but how do the players compete with one another with so far to drive?  Gainesville has been ranked as one of the most livable cities because it is almost in the very middle of the state and also boasts a thriving university.  With surveys and player input we have determined that the market for this event is growing every year and players want to compete.

 

Table 2